Display Products Group: Press Release

16. 09. 2005

Hitachi Display Products Group today announced the introduction of the TX09D70, a new high brightness 3.5-inch ¼ VGA TFT display module. Following in the footsteps of Hitachi’s already successful range of 3.5-inch ¼ VGA TFTs, the new TX09D70 gives customers a 22% increase in brightness over previous models. Delivering 430cd/m², it is ideal for outdoor and high ambient light environments, including applications such as portable handheld and GPS devices. The new module achieves this increase in brightness without the need to increase power consumption and is electrically and mechanically compatible with all of Hitachi’s previous 3.5-inch ¼ VGA TFT modules. In addition, it will sold at the same price point as the current models.

“In line with our continued commitment to design and manufacture LCD modules that give our customers the very best in terms of technology, performance and reliability, we are very pleased to launch the new TX09D70. The new module gives our customers a better product much sooner than originally anticipated. This marks a significant step forward in the performance of our 3-5-inch ¼ VGA TFT modules and because the TX09D70 is 100% compatible, both mechanically and electrically, with our existing 3.5-inch TFT modules, we anticipate a high level of interest from customers,” comments Mark Dalton, Business Development Manager for Hitachi Display Products Group.

The TX09D70 uses a new ‘transmissive with micro-reflectance’ technology (TMR) to produce a more efficient backlighting system and enhanced outdoor display performance. This produces a higher display brightness with no required increase in power consumption. With a 240(w) X 320(h) resolution, the portrait display module offers 262,000 colours and is ideal for products such as handheld personal devices, portable instruments, bespoke data loggers and measurement devices. Offering a highly compact form factor, the TX09D70VM1 measures just (W)64.0mm x (H)86.0mm x (D)4.0mm.

The panel produces crisp and detailed colour images that allow for the presentation of clear information and bright colours. Using chip-on-glass technology and a white LED backlight, the transmissive TX09D70 is highly robust and delivers highly saturated colour reproduction. It is also available with touchscreen functionality.

The TX09D70 is supplied through Hitachi Display Product Group’s distribution partners. It is available across Europe immediately.

For more information, please visit www.hitachi-displays-eu.com or call +44(0)1628 585 333. Hitachi Display Product Group is part of Hitachi Europe Ltd.